[Free Report] The State of Airport Marketing: 7 Key Trends & Case-Studies
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He has also appeared on television interviews and been quoted in publications such as the Wall Street Journal. In a previous role, he also conducted a workshop on social media at the Ministry of Home Affairs, Singapore.
He speaks three languages fluently, and is also a published poet and amateur film critic. He can be reached at shubhodeep simpliflying.
Marketing to a Captive Audience
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Collaboration campaigns such as this award-winning experience are just one growing trend among domestic and international airports. Here are six more marketing strategies airports are using.
Create Your Airport's Market
Overall, marketing partnerships have several benefits, including the ability to collaborate, be more cost-effective and attract a new audience. In the aviation industry, airports can partner with retailers, food and beverage companies, and airlines to offer unique opportunities including airplane-to-gate sales that allow passengers to online shop in-flight and pick up products when they land. Travelers can help promote your organization by sharing photos and videos that can be curated to showcase positive customer experiences.
Images and clips can be pulled from social media channels or filtered through emailed submissions. The contest was open to anyone, including employees.
Implementing a user-generated strategy can provide new content, at no cost, from actual customers. Your employees can be your cheerleaders. Customers support organizations that take care of their employees. People are constantly snapping photos and videos of travel adventures. Asking passengers to share their stories on social media , hosting photo or video contests and even soliciting comments encourages people to participate.
Airport Marketing - Helping Airports Attract Passengers | Bell Media
Airport professionals are experts in the field of travel and aviation. Content marketing provides a way to share useful information with potential and current travelers while also promoting the airport. Changi Airport exemplifies this in their blog, Now Boarding , with articles on travel advice, events at Changi, cultural things to know about Singapore and more.